Australia will host the World Routes conference for the first time in 2019 when the event and its 3,000 delegates head to Adelaide for the three-day forum.
The event, which aims to develop new air services by bringing together representatives from airlines, airports and tourism bodies, among others, is expected to be held in September, and will be South Australia’s biggest ever conference.
World Routes, which began in 1995, is organised by UBM plc and the Adelaide event will be hosted by the South Australian Tourism Commission, Tourism Australia and Adelaide Airport.
“Destination marketing is a complex and highly competitive business and these are the professionals who play such an important part in deciding where international airlines choose to point their aircraft,” Tourism Australia managing director John O’Sullivan said.
Adelaide Airport general manager Mark Young said the airport has been attending World Routes events for 20 years, given its importance in helping promote air travel to the state.
“Adelaide Airport is a proud funding partner of World Routes 2019, and like the state government we support the goal to grow tourism and improve international air access,” Young said.
“It will support our continuing pitch for increased airline services by bringing key targets to our front door.”
The announcement of Adelaide as host of World Routes 2019 follows the announcement in March that Brisbane would host Routes Asia – one of five regionally-focused Routes events held every year – in March 2018.