James Akel comment the low average paying audience in Brazilian theaters


James Akel

The theater and the lack of public

Crisis sponsors, culture profile of the people and lack of public security public to go to the theater less today than in the 70s

Each day more theater producers are concerned about the lack of public in spectacles in São Paulo, the largest theater city in Brazil, but who lives a shortage in production.

Can not be considered either major music as the reality of the sector. Up comedy, which in the past have always been box office success, today find it difficult to cover production accounts.

If a part does not project approved by the Rouanet Law, which allows you to capture sponsors who will have benefits of tax exemption, the enterprise make ends meet is an act of magic.

Achieve approval by the Rouanet, will have to prowl for big companies that have income enough to allow allocate the funds. But the bill passed the law is far from guaranteed sponsors.

Now even less since most of these giant firms are concerned with investigations of Justice and the Federal Police and have no real profit to allow them to invest in theater or in other artistic crafts. Counted in the dozens projects approved by law that do not have sponsors.

Curious to see that the plight of this and the interesting situation of the past.

In the 1970s, a play was on Tuesday poster to Sunday with eight performances a week. Nowadays, it is an epic put the piece on display on Fridays, Saturdays and Sundays.

The Brazilian popular music was the big hit on TV and on the radio that decade, in addition to best-selling discs.

The idols were singers like Elis Regina, Jair Rodrigues, Caetano Veloso, Gilberto Gil, Chico Buarque and many others who would fill an entire page. Today, idols are sertanejos and funkers. Nothing against it, but the current public profile is far from like theater.

In the time of the military regime, the theater was, alongside the books, the only space in which the people had contact with manifestations of political and social protest.

Now the times, especially social networks fill this need for protest and exchange of knowledge.

Also in the 1960s and 1970s the city was a delight to be frequented at night, whether they wanted to go to a piano bar or dine out. The 70s marked the heyday of Brazilian popular music houses. And there was public safety.

Nowadays, the paranoia of the lack of security at all took account of population, which has huge afraid to leave home at night not knowing what might happen.

Culture of the people’s profile and lack of public safety, in short, may be the binomial causing the leak of the public theaters.

Logical that the large increase in housing cost, with buildings rents getting too expensive and forcing the owners of theaters to charge high rents for rooms, also part of the scene. Often the price of the parking lot side of the theater has higher costs than the inflow part. That makes it difficult.

JAMES AKEL, 62, is a journalist, writer, author, producer and theater director. He is the author and director of the play “Democracy Shameless”, which goes on show on Saturday (3), Ruth Escobar Theater



Written by James Akel at 8:42 a.m. in 28/September/2015

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