May 29, 2014 – 8:29AM
Rachael Finch is hoping to spread the word about the dangers of smoking.
Former Miss Universe contestant Rachael Finch has one message for young women who take up smoking.
Your future is not pretty. Literally.
Make-up artists will on Thursday give the TV personality a “make-under” in the Queen Street Mall to replicate the effects of a lifetime of smoking.
While young women who take up the potentially deadly habit are no doubt well aware of the health risks, a new Queensland Health campaign aims for maximum deterrence impact by demonstrating the dire effect it has on a woman’s appearance.
Ms Finch said many young women were unaware just how much smoking accelerated the ageing process.
She said on average, for every 10 years a woman smoked, her face aged by 14 years.
While committed smokers may only be aged in their 30s, their face may tell the world they are middle-aged.
“Even if they dismiss the long-term health risks, I doubt any young woman would continue to light-up if they knew just how much every single puff instantly deteriorates their beauty,” Ms Finch said.
“The immediate impact smoking has on physical appearance is not something that I feel young women are aware of.
“For women this damage can appear as yellowed teeth, frayed hair, wrinkled discoloured grey skin and acne.”
Despite years of public health awareness campaigns and the escalating cost of cigarettes, a Queensland Health survey revealed that young women are continuing to take up the habit.
It found 14.5 per cent of women aged between 18 and 24 smoke daily.
Ms Finch is set to join Queensland Health Minister Lawrence Springborg to launch the Your Future is Not Pretty campaign in the Queen Street Mall at 12.30pm on Thursday.
‘‘Market research shows that hard-hitting messages aren’t getting through to young women,’’ Mr Springborg said.
‘‘Research tells us that physical appearance is the main driver for young women to contemplate giving up smoking. This is why this campaign aims to show women the negative effects on their appearance if they continue to smoke.’’
The campaign launch includes a pop-up make-up booth in the Queen St Mall from 9am to 3pm on Thursday, in which make-up artists will “make-under” women to show them what they will look like in 20 years if they continue to smoke.
‘‘We want to make sure young women know that quitting will benefit them on the inside and the outside,’’ he said.
The make-under booth will also tour country Queensland in coming days.
Source : The Brisbane Times