Virgin America has unveilled a redesigned boarding pass designed to easily slip into a traveller’s pocket.
Intended for printing at the office or home as part of online checkin, the single sheet folds down to a quarter of its full size while still retaining the key travel data on the front with the code needed for airport scanning of the pass on the back
It’s a very practical twist on the whole boarding pass 2.0 concept, which in recent years has seen several concepts offered to make the traditionalboarding pass more user-friendly.
It’s still an ‘under the radar’ beta running alongside the much more staid virginamerica.com site, but is intended to make the online booking process easier, faster and ‘fun-erer’, Virgin America claims.
“We make getting there fun. Why shouldn’t booking be fun too? With playful avatars, a sleek simple design, mood-lit inspired colours and a cheeky sense of humour, we’re the life of the airline industry website party.”
Click here for a quick walkthrough of the new site’s design concepts.
Source : Australian Business Traveller